Blog-Opinion-Fireworks250px

Fireworks: From Macromedia to Adobe to … oblivion?

When Adobe completed its aquisition of Macromedia in December 2005, it can’t have been much of a surprise that their competing Freehand application was shown the door less than 2 years later in favour of Adobe’s own (arguably inferior) Adobe Illustrator. And with Adobe’s long-standing association with the print-based design industry, non-print digital designers who…


Optin

NewZapp Newbie

It’s always a daunting experience starting a new job. There’s nothing quite like arriving at your new office, meeting all your new colleagues and then being left at your desk to somehow make a difference and prove your worth. Coming from an email marketing background I felt confident I knew what I was getting myself…


RH_bestpractice_img_goodbadugly

The good, the bad and the ugly of email personalisation

Personalisation is far from new. We all use it in some form every day. We personalise our one-to-one communications as a matter of course. However, how many of us strive to personalise our mass communication? When was the last time you used what you know about your recipients to help personalise your message? Many believe…