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Boost your emails with topical content

In order to achieve the best results, it’s good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur and in particular, it allows you to take advantage of topical content such as news and…


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Does your subject line matter?

In this article we are going to focus on one of the most important yet overlooked parts of your email campaign – the subject line. Along with the’ from’ name and email address this is the first thing you see when the email arrives in your inbox so it is vital to make sure this…


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The Johnson box lives on – setting Preview Text in emails

Your emails are being read before they’ve even been opened. Ok, I’m stating the obvious here, as we’ve long known the importance of choosing a solid and reliable ‘from name’ and a tailored subject line that not only sets the tone of your email campaign but makes it one that’s irresistible to open, but are…


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Raise your revenue with email marketing

It’s easy to put email marketing into a box where it’s just doing one job for you, but there’s so much more your emails can achieve. You probably treat your customers differently. The more they spend with you, the more likely they are to receive better service from you. Use your email marketing to continue…