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Three principles you can put into practice

Testing a Campaign Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this article we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your email. Start by identifying the…


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A guide to segmentation

It’s very tempting to just send a generic email to your entire database but this won’t produce the best conversion rates, and may eventually turn your subscribers into non responders. If you segment your database and target your emails, you’ll be able to write about what your subscribers are interested in. This will get a…


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Why we talk about web safe fonts in email

You will probably have heard mention in email marketing articles, the term “web safe fonts” or “web friendly fonts” and how they are crucial if you want to ensure that your emails look the same to everyone that receives them. Yet in the next breath you’ll hear email designers stating that the most reliable method of coding emails bears no resemblance to that…


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JPEG, GIF and PNG – which file type is right for you?

There are many standard image file formats, but only a few of them – primarily JPEG (JPG), GIF and PNG – are commonly used in email marketing. The basic reason for this is size – big files take longer to transmit so smaller files are preferred. To keep file sizes manageable, these preferred file formats…


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8 tips to boost email open rates

One of the most common questions we get asked is “how can I boost my email open rates?”. Well, in this article we are going to look at some of the ways you can do just that. Now one thing I haven’t mentioned as a tip is to test, test and test again – this…


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Understanding your LIVE! Reports

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future. Bearing this in mind we…