The return of animated GIFs

Forget fancy filters and bold borders, the animated GIF is making a comeback.  Animated Graphics Interchange Format, or animated GIF for short, is a file format comprised of a series of images strung together and looped to create the appearance of animation – or as I like to say, the old school version / inspiration…


How email marketing can grow your business

In this article we take a look at some of the ways email marketing can help grow your business. Emails are popular. Nearly 1 in 3 adults use a Smartphone, and among those who took part in an Ofcom survey, the most popular task was sending and receiving emails (89%). With those statistics alone you…


Choosing the best font style for your emails

Making a choice of font style for your emails will probably depend first and foremost on which one(s) you already use for your other communications. Deciding on a preferred font style for your business is one of those small details which will flow through most of your material, both online and offline. Keeping logos to one side and concentrating…


Crafting the perfect subject line

Lets be honest, there’s really no such thing as the perfect subject line – or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. However, this great infographic from the team at Litmus does a pretty good job at guiding you toward perfection. Share this post


Yahoo authentication policy

The Yahoo authentication policy has recently changed, and the change could impact delivery of emails that come from addresses. That means if you send a campaign and your From address is a personal address at, there’s an increased chance your emails will go to spam or bounce. These recent changes to their DMARC…


Welcome or double opt-in email, which is better?

By setting up a welcome or double opt-in email, you can automatically have NewZapp send an email you have created once someone subscribes. So no matter what time it is or even if you are fast asleep the email will go out once someone subscribes to your email list. If someone was browsing around your…