Building a brand – know, like and trust

Building and maintaining a brand is vital to the long term success of your business. Everything you do has an impact on your brand.  Here we take a look at how you can build your brand. Building your brand People purchase a product or service from you because they know, like and trust your business….


Making the most of email newsletters

It would be easy to write hundreds of pages about making the most of email newsletters but very few of us have time to read that much. For that reason this article summaries some of the key points, pitfalls and opportunities you should be aware of when creating your email newsletters. Newsletters aren’t sales pitches…


Open and click through rates explained

Within your NewZapp account you have the means to view the statistics on each of your email campaigns, and the most avidly watched aspect of these reports is how many people opened and clicked on an email. All of this information can be found under your LIVE! Reports tab. So let’s have a look at…


What Can Cause An Unsubscribe?

In this article we take a look at why people might unsubscribe from your database. The common mindset will lead you to believe that unsubscribes can only be a bad thing, but people unsubscribe for a reason, so don’t be disheartened when someone does, just take it as feedback for the next campaign you send….


The inbox battle

As email volumes continue to rise, your subscribers are faced with a constant inbox battle, to open or delete? So how can you improve the chances of your email being opened? Before your subscribers open your email they will have relatively little to base their decision on, just the sender’s name, the subject line and,…