gap-between-expectation-2

The gap between expectation and experience

The gap between expectation and experience can make the difference between success and failure. Large gaps often result in lower conversion and higher unsubscribe rates. You’ve probably heard people say “don’t make promises you can’t keep”. Likewise, you shouldn’t build expectations you can’t meet. The three phases identified in the diagram (shown here on the…


Your-email-marketing-checklist

Your email marketing checklist

So you’ve got a NewZapp account, you’ve got a template, you’ve written your content, and you’re raring to go. Let’s make sure your emails look great every time you send with our email marketing checklist. 1. If you’re copying and pasting content, keep it clean! Whenever you copy and paste from an external source such…


Canada-spam

How to comply with the new Canadian Anti-Spam Law

The Canadian Anti-Spam Law (CASL) takes effect July 1, 2014. This law regulates the sending of commercial electronic messages (CEMs) to anyone in Canada. Those sending a CEM must get the consent of those they are sending the messages to. They also must identify who they are and provide an unsubscribe method for those who…


mastering-cta

Mastering the call to action

What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call to action should clearly and concisely communicate. Although a call to action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. We take a…


beat-mid-month-blues

How to beat the mid month blues

So it’s the middle of the month and you are looking to get more activity on your website, the problem is you sent out your newsletter two weeks ago. What you need is some social media activity to fill this gap and interact with your followers, keeping them warm until your next newsletter hits their…


RH_bestpractice_img_bullets

Bullet Point Best Practice

Email marketers often rely on bullet points to summarise long content and outline key parts of their product or service offering. So how can we ensure that our bullet points are working hard and how do we create brilliant bullet points that build better business? Read on… What’s the aim of a bullet point? Put…


RH_bestpractice_img_senderreceiver

Benefits of email marketing for both sender and recipient

The benefits of email marketing are not to be underestimated. Email is one of the most personal, dynamic, interactive and cost-effective communication tools for marketing. Email marketing now leads direct mail in terms of volume and the benefits are widely recognised. However, very few marketers recognise how beneficial email can be for the recipient. In…


unsubscribelink

Unsubscribe best practices

What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn’t mean they no longer want to be a customer. So if your unsubscribe process is confusing, takes too long, and causes frustration, you’ll leave prospects and customers with…


calendar-md

Creating an email marketing plan

Looking to do some email marketing but not sure where to start? Well, the key to getting your email marketing off the ground is having the right plan, and it isn’t as hard to put together as you might think. Let’s take a look at the process step-by-step. Step one: Define your readers Before you…


outlook_2013_issues_cover_thumb

Outlook 2013 rendering and how it affects your email designs

So just when you thought as an email designer you had everything covered… (you even had Lotus Notes eating out of the palm of your hand!) then along comes a new release that gets you crying into your code and wishing that background images not showing in Outlook was the least of your worries! The…