apple

NewZapp Update: Yosemite OS for Mac

Important information for all Mac lovers out there regarding the Yosemite OS for Mac. The Yosemite OS, which includes an upgrade to Safari 8.0, is not playing nice with online applications such as Dropbox and Netflix. Unfortunately NewZapp has been effected too. NewZapp users who have upgraded are finding they are unable to navigate around…


in-house-data

In house data: Use it or lose it!

Building a customer and prospect database is one of the most important things you’ll ever do for your business. In this article we look at why your own organic in house data, as opposed to a purchased list, is the best money can buy and tips for collecting customer data. Why is your in-house database…


branding-guidelines

Branding guidelines: Do you have any for your business?

As a business, or organisation, you know how important your brand is to your identity – or do you? Before any new project gets off the ground, a good Design Team will always ask you for your branding guidelines, especially if they haven’t created work for you before. Even if your initial reaction is that you’re not…


stars-not-benchmark

Reach for the stars, not for the benchmark

  Benchmarks can help us make the right business decisions, however, far too often we say things like “we’re above the industry average”, when we should really be asking: Did we return on our investment? Have we achieved our campaign goals? What can we improve? Benchmarks help us protect our investments and set realistic, achievable…