10commandments

The 10 commandments of B2B newsletters which are read, not deleted

Article by OneFish TwoFish. It’s fair to say that both hard and soft copy newsletters have been rather overused. If we’ve read ‘Welcome to our Spring newsletter!’ once, we’ve read it a zillion times. This kind of Newsletter-For-A-Newsletter’s sake leaves us as cold as it does you. So the trick is to take a completely…


4reasons

4 reasons why you need an ESP (Email Service Provider)

Email marketing is one of the most powerful marketing tools available but only when it’s done right. Using your standard email account (e.g. Outlook, Hotmail or Gmail) to send mass messages is not the right way to do it. Why not? Because your standard email account is not designed for email marketing and therefore has…


xmas-successmas

How to make sure your Christmas email marketing is successful

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition and leave a lasting impression with your subscribers. Here are our top tips for making sure your Christmas email marketing campaigns are a success this year. 1. Embrace the season It’s the season…


video-in-email

Including video in emails

There’s no doubt that using video engages your subscribers. It’s attention grabbing and adds a new dimension to your message that can generate more interest than text alone. The millions of training, product, presentation, tutorial and demonstration videos out there testify to this. But should you embed videos in your email campaigns? Most Email Service…


rulebook

Branding guidelines: Your links to social media websites

In my last blog I posed the question ‘Do you have branding guidelines?’ and just in case the answer was no, I set out some basic tips on how to start documenting your preferences as a starting point. This was because, in my personal opinion, you should never consider your company or organisation to be…