Personalised images

Putting your contacts in the picture with personalised images

Personalising your email marketing content is something that’s often talked about as a means to connect more effectively with your database. A generic message can become a much more personal communication once relevant information is added to your text content and/or subject line. The most common instance of personalisation is still the very polite ‘Hi…


Forward Thinking - what to consider when forwarding HTML emails

Forward thinking – what to consider when forwarding HTML emails

Since the very first version of NewZapp we have offered a built-in function for forwarding HTML emails for every email campaign. This means that when you send out an email campaign from a NewZapp acccount, recipients who click this button or text link to forward the email to a friend or other interested party can be sure…


getting-the-most-out-of-GA-integration

How to get the most out of your Google Analytics integration

Using Google Analytics allows you to track in more depth the traffic your email marketing campaigns send to your website. You can then use this information to improve the quality of your landing pages and to recognise if, where, and why a subscriber drops off your website. Method for adding Google Analytics to campaigns 1. Go…


colour-tools

Handy tools for adding colour to your emails while staying on brand

We’ve talked before on the blog about the importance of being consistent with branding in your marketing communications, and how your designer will have picked a colour scheme that should be adhered to wherever possible. If you missed it you can catch up here  Branding guidelines: Do you have any for your business? Many ESPs…


critical-factors

Email marketing: The CRITICAL factors for success

Dr Dave Chaffey is CEO and co-founder of SmartInsights.com, a digital marketing learning resource that helps businesses manage their online marketing activities to compete more effectively through practical guidance in templates, ebooks, videos and training, so when it comes to email marketing, Dave really knows his stuff. Below he shares with us his CRITICAL factors for email…


spf-record

Change of SPF Record

If you’re a NewZapp customer who currently uses SPF please note as of May the 4th 2015 this will need to be updated to reflect our new IP addresses. Sender policy frame work (SPF) is a method for recipients to check your domain registry where you’ve authorised your host or your sending service to deliver…