most-important-email-metrics

The most important email marketing metrics

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever you decide your goal is, the next thing you need to do is figure out which metrics you’ll need to track…


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The biggest success factor in split testing

Tim Watson is an email marketing consultant with over 10 years of 100% focus on email marketing. Tim is also an elected member of the UK DMA Email Council, supporting the email marketing industry and Chairs the Legal and Best Practice hub of the Email Council, authoring and reviewing DMA whitepapers and best practice documentation….


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Let’s go round again

Fashion, design, pancakes. Some things are naturally circular. Have you noticed how those tables with the funny little wonky legs are suddenly en vogue again? It wasn’t so many years ago that we were taking them out to the big recycling centre in the sky for the crime of being absolutely awful. Beards are another…


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Need more revenue? Grow your list!

Kath Pay lives and breathes marketing, she is not only a world renowned speaker and trainer but practices her art in the senior management team and as the Marketing Director of e-commerce conversion experts – cloud.IQ. She is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and is recognised as one of…