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Single and double opt-in

There are two different types of opt in methods for your subscriber lists; single and double opt-in. In this blog post we take a look at the advantages and disadvantages of both. Single opt-in A single opt-in list means that as soon as a person subscribes to your list, they will be added and do not…


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The fold and email marketing

Elliot Ross is the Managing Director of Action Rocket, a creative studio for the email channel. He helps brands, agencies and email platforms get the best from their email marketing activities, by producing creative strategy, design and development that works for their audience. Below Elliot shares his thoughts on email marketing and the dreaded fold. I’ve written…


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How to remove hidden quote marks and tabs from CSV files

When exporting a database of subscribers as a .csv (comma separated variable) file, many types of software can add unwanted quote marks (“) and tab characters to the data. Additionally, programs such as Microsoft Excel (often used to open .csv files to make viewing of columns easier) can insert invisible quote marks around unrecognised symbols. This will…


The do's and don'ts of personalisation

The do’s and don’ts of personalisation

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level. Here are a few do’s and don’ts for personalising your email marketing… Do Make your mass customer communication personal as this should increase customer feedback, loyalty…