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Why Microsoft is every email marketer’s worst nightmare

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook as opposed to a web…


Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also be time to re-evaluate. The…


Your top questions answered

Your top 10 email marketing questions answered

Do such questions come to your mind when you think about launching an email marketing campaign that can pull out real benefits? How can I get more customers to open my emails? How can I make my emails look better? What are some of the latest trends in email marketing? How can I sell more…