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Facebook reactions and their impact on your business

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below Laura shares with us the impact Facebook reactions will have on your business. So, what are Facebook reactions ?…


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5 ways to improve your email campaigns

A lifelong word nerd with a background in communications, public relations and marketing, Tanya Wheeler-Berliner spends her days debating hyphenation rules and extolling the benefits of the Oxford comma as Marketing Director at Email On Acid. Below she shares with us 5 ways you can easily improve your email campaigns. To say that today’s email inboxes…


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Free Easter themed templates

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. However,…


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Gmail boosts security with its ‘padlock alert’

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way of letting you know that…


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The NewZapp API

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according to the Lyris Annual Email…