emoji-heart-eyes

Adding emojis to your email’s subject line ♥

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] You either…


There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an ingrained behaviour of Grouping for…


Keep your subscriber database lean and mean

Keep Your Subscriber Database Lean and Mean

A healthy and well-maintained subscriber database will produce the best results for your marketing – but how do you keep on top of all those subscribers that you’ve selected from sources as varied as database imports, website sign-ups or even networking events? And how do you ensure you’re not throwing away good money on below-par…


filter-combos_feature

Our Favourite Filter Combinations

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple. Each filter tag has a…