Open-Neon

Open Rates and How To Improve Them

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A 20% open rate means that…


Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world, Outlook 2007+, was actively going…