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New Date of Birth tag added to Subscriber Management

Who doesn’t love a birthday email? Especially if it has a voucher code, or mention of balloons! With this in mind, we’ve made an update to all NewZapp accounts that means it’s now even easier to create really personal email campaigns. We’ve added a brand new Data Tag to the 15 already available when populating your…


the-actual-plock

New Padding Block added to NewZapp’s Drag & Drop email editor

Good news from NewZapp HQ Here are 4 facts off the top of my head about the Drag & Drop method of creating an email campaign.   Drag & Drop is a great system.   Drag & Drop has been an amazing advance.   Drag & Drop is definitely the most flexible email editor we’ve ever built. … and…


2017 Key UK Dates

40 Key UK Calendar Dates for 2017

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, we thought a check list of the key UK calendar dates for 2017 might just be welcome (especially if you are counting the days until midnight on January 31st!) No prizes for guessing which date Valentine’s Day falls on, but what about the movable…


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Filtering data for re-engagement campaigns

I love shoes. I love emails. So it naturally figures that I love emails about shoes. Big shoes, little shoes, all the in-between shoes. Flat shoes, stilettos, wedges, kittens and stacks. They’re all worthy and in need of a home. My home! If I could (eg. if I was single) I’d put them on the…


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The case of the disappearing dates on iPhones & iPads

Disappearing dates on iPhones & iPads is a quirky topic that I’ve written about in detail before but I thought it might be worth mentioning again for anyone who’s not familiar with a friendly little quirk that you’ll find when viewing emails on iOS (Apple) devices. A customer emailed me to say she had a mystery on…


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Adding emojis to your email’s subject line ♥

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] You either…


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Templates for all seasons

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account, available at any time of…


Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you have over the way a shared…


Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also be time to re-evaluate. The…


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Colour co-ordinating your emails

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To Do’ list is: “Write a…