Your guide to email marketing during the holiday season

Your guide to email marketing during the holiday season

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition with help from our guide to email marketing during the holiday season… Timing Be aware that every holiday season sees consumers planning well ahead. If they find it for the right price, they go…


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Free Christmas templates

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your Christmas email campaigns and say thanks to all your customers, visitors and loyal subscribers. As our Christmas gift to you, we have added a selection of free Christmas templates to your account. There are 10 new Christmas designs plus for the…


Subscriber Preferences

Managing Subscriber Preferences

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your database want to see, like…


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Landing Page Journey

Business success, to a great extent, depends on the number of qualified leads.   Great Email Marketing can be the start of that business success. I think of it like a taxi, not to much information on it, just clear and concise indication to where ultimately you want them to go. You might be aiming…


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How to SORT out your Email Marketing Part Two

So, where were we? In part one of How to SORT out your Email Marketing we tackled Spam and getting your emails Opened with good subject lines. Part two today and we’ll be looking at the global impact mobile phones have had in Email Marketing and how important targeting is to get the best results….


SORT out your email marketing

How to SORT out your Email Marketing

Have PowerPoint, will travel… My role as Sales Director has me up and down the country speaking at a variety of trade shows and exhibitions, wandering the land like an Email Marketing evangelist! Last month I was invited to speak at The Global Travel Groups annual conference in Dubai, after maybe one to two seconds consideration…


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11 lessons football can teach us about email marketing.

11 lessons football can teach us about email marketing. Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get deep into the crushing disappointment of another England failure or get…


NewZapp WordPress Plugin

NewZapp WordPress Plugin

Amazing news for all our WordPress users! As well as offering HTML code for adding an email sign-up form to your website, did you know we have a NewZapp WordPress Plugin for your WordPress site? Once installed, the attached plugin will enable you to generate a ‘Shortcode’ for use anywhere on your site using the…


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Free summer templates have been added to your account

Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it? Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to tap into your consumers emotions,…


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What’s the difference between Groups and Segments?

One of the biggest changes to the new Subscribers Section will be the ability for you to create Segments. It’s common knowledge that segmenting your subscribers helps you get better open and click rates. By narrowing your focus and sending campaigns to targeted subscribers within your lists, your recipients will find your campaigns more relevant, and…