email-marketing-dos

Email Marketing Do’s

Email Marketing Do’s After the depressing Don’ts, here are some delightful Do’s. Email marketing has a lot of information on what you should and shouldn’t be doing. In my last post I provided some Don’ts, that I like to follow. Here are a few of my favourite Do’s, that I follow when email marketing. Do…


email-marketing-donts

Email Marketing Don’ts

My 5 Email Marketing Don’ts There is a lot of information available on the Do’s and Don’ts when email marketing. Email marketing is a broad subject and strategies that have worked for one company may not work for yours. The best way to find your best strategy is to do a lot of testing and…


crying-with-laughter

Two of my favourite things. Memes and Email Marketing!

Two of my favourite things. Memes and Email Marketing! As a lover of memes (pronounced meem), I spend a lot of free time looking at some of the best the internet has on offer and some questionable ones. I had to post a loosely related blog post about them. Any excuse to show some of…


Tattoo

Email Marketing and Tattoos?

Is choosing an email marketing provider the same as getting a tattoo? This week I got another addition to my body art collection. While sitting there for 7 hours getting my skin pierced by a needle, I started thinking about how getting a tattoo and email marketing relate to each other. You wouldn’t think that…


what-is-an-email-bounce

What is an email bounce?

What is a bounce? An email bounce indicates that your email has not been delivered. When a email cannot be delivered NewZapp will receive an automatic notification of the delivery failure. The failure comes from the recipient’s mail server which can be for a number of reasons. There are two different classifications, a hard and a…


click-link

Click Rates and How to Improve Them

Click rates  Another staple of the email KPI are click rates or click through rates. A click is recorded as a subscriber who has clicked on a link in an email they have received. The click through rate is calculated by the number of unique subscribers that click on one or more links in your e-mail…


Open-Neon

Open Rates and How To Improve Them

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A 20% open rate means that…


welcome-mat_flat

Have you set up your welcome email?

Welcome emails often get the highest rates of engagement over other emails. They offer the perfect chance to engage with new subscribers while you are still fresh in their mind and give them a little nudge to take action.   “You will never get a second chance to make a first impression”Will Rogers   You…


subscriber-preferences

Do you need a Subscriber Preference area?

What will the Subscriber Preferences area do? The subscriber preference area will help you fine tune your subscribers and their groups, it is a good way for subscribers to manage their own email address and the content that they want to receive. Why would you set up your Subscriber Preference area? Subscribers can often feel…


build

How to start building your email list

Starting an email list from scratch can be a daunting challenge, here are a few tips which will help you build a solid and clean email list. Sign up forms Start by making it easy for people to sign up for your newsletter. Build a signup form that matches your website and place it on…