Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world, Outlook 2007+, was actively going…


Keep your subscriber database lean and mean

Keep Your Subscriber Database Lean and Mean

A healthy and well-maintained subscriber database will produce the best results for your marketing – but how do you keep on top of all those subscribers that you’ve selected from sources as varied as database imports, website sign-ups or even networking events? And how do you ensure you’re not throwing away good money on below-par…


Why Email Content is like water

Why Responsive Email Content is like Water

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy Gmail glancers, near-constant mobile checkers…


Notice anything different...?

Email code fixes – notice anything different…?

Email service providers are continually tweaking their readers, which can result in differences in the way they present your emails. As email designers, we are used to identifying the issues this can throw up, then incorporating email code fixes to compensate. What’s harder, though, is realising when a fix is no longer needed …. A case in…


Forward Thinking - what to consider when forwarding HTML emails

Forward thinking – what to consider when forwarding HTML emails

Since the very first version of NewZapp we have offered a built-in function for forwarding HTML emails for every email campaign. This means that when you send out an email campaign from a NewZapp acccount, recipients who click this button or text link to forward the email to a friend or other interested party can be sure…