NewZapp’s Top 10 Email Marketing Tips – Part 2

Posted on April 23, 2018 at 3:00 pm Written by

Second in our two-part blog, sharing our Top 10 tips for email marketing success. Missed Part 1? Catch up here 6. Planning A last minute rush when creating an email campaign is worse than not interacting with your subscribers. Content may not be defined, messages may be off, typos and... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 1

Posted on April 9, 2018 at 3:00 pm Written by

In this first of a two-part blog, we’re taking the hard work out of identifying the Top 10 tips for email marketing success. 1. Personalisation Not only does engagement improve when campaigns including personalised messages such as including a first name they also improve when you personalise the types of... Read more

From around the industry: MailChimp single opt-in and the GDPR

Posted on March 26, 2018 at 3:00 pm Written by

On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more

Legislation: Double Opt-In – More than just about the GDPR

Posted on March 12, 2018 at 3:00 pm Written by

The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more

Legislation: What is the General Data Protection Regulation?

Posted on February 26, 2018 at 3:00 pm Written by

The big buzz word (or acronym) floating around the UK at the moment is GDPR. Everywhere we look, every phone call we get and every conversation about planning comes back to the General Data Protection Regulation which is in full force this May. What is GDPR? It is a new... Read more

Quiz: Psychology and how it affects design

Posted on February 5, 2018 at 3:00 pm Written by

Not so long ago, fellow NewZapper Tom Scott wrote an informative and entertaining blog describing 6 psychology tricks that can help you design better emails. Following on from this, we had the notion that it would be quite good to gather together some of our readers’ reactions to some not-too-fiendish... Read more

Marketing Strategy: Keep your subscriber database lean and mean

Posted on January 29, 2018 at 4:30 pm Written by

A healthy and well-maintained subscriber database will produce the best results for your marketing. But how do you keep on top of all those subscribers, culled from sources as varied as database imports, website sign-ups and networking events? And how do you ensure you’re not throwing away good money on... Read more

40 Key UK Calendar Dates for 2018

Posted on January 22, 2018 at 3:00 pm Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, after the success of the 2017 version we thought a check list of the key UK calendar dates for 2018 might also be welcome (especially if you are partaking in Dry January and counting the days until midnight on... Read more

Design: 6 Psychology tricks to help you design emails

Posted on January 15, 2018 at 3:00 pm Written by

A little while ago I wrote a relatively whimsical post about the meanings of colours. There was a cheeky quiz and then I put all the results (except the unprintable ones) into a wacky infographic. It was fun and insightful and I’d like to try it again on a different... Read more

Get the latest Email Marketing updates & insights