Quiz: Psychology and how it affects design

Posted on February 5, 2018 at 3:00 pm Written by

Not so long ago, fellow NewZapper Tom Scott wrote an informative and entertaining blog describing 6 psychology tricks that can help you design better emails. Following on from this, we had the notion that it would be quite good to gather together some of our readers’ reactions to some not-too-fiendish... Read more

Marketing Strategy: Keep your subscriber database lean and mean

Posted on January 29, 2018 at 4:30 pm Written by

A healthy and well-maintained subscriber database will produce the best results for your marketing. But how do you keep on top of all those subscribers, culled from sources as varied as database imports, website sign-ups and networking events? And how do you ensure you’re not throwing away good money on... Read more

40 Key UK Calendar Dates for 2018

Posted on January 22, 2018 at 3:00 pm Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, after the success of the 2017 version we thought a check list of the key UK calendar dates for 2018 might also be welcome (especially if you are partaking in Dry January and counting the days until midnight on... Read more

Design: 6 Psychology tricks to help you design emails

Posted on January 15, 2018 at 3:00 pm Written by

A little while ago I wrote a relatively whimsical post about the meanings of colours. There was a cheeky quiz and then I put all the results (except the unprintable ones) into a wacky infographic. It was fun and insightful and I’d like to try it again on a different... Read more

Design: Adding a Countdown Timer to an email

Posted on December 29, 2017 at 3:00 pm Written by

In this second part of my re-review of NiftyImages’ tools for email marketing, I’m trying the option to make a Countdown Timer. Countdowns are great for adding some good old fashioned intrigue and urgency to an email campaign. If the clock is ticking down on an offer or a launch... Read more

Design: Pulling personalised data into email images

Posted on December 22, 2017 at 3:00 pm Written by

Back in the Spring of 2015 I wrote a blog about a new application that allowed you to serve personalised images into your emails so that every Subscriber in your database gets their own unique image in their campaign from you. The app was called NiftyImages and for me it... Read more

Marketing Strategy: Start your 2018 planning now!

Posted on December 15, 2017 at 11:00 am Written by

Start your 2018 planning now! With 2018 fast approaching (where has 2017 gone?), this weeks blog looks at why it is so important to plan your marketing strategy. Imagine it is two weeks before Christmas (oh, wait!) and all your partners/suppliers/clients are winding down for the year, do you follow... Read more

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