Email Marketing Blog

Seasonal emails Seasonal emails are emails sent on certain dates with a specific theme. These can be Christmas emails, seasonal themed emails, emails about national doughnut day. It can be anything sent on a specific date/time. Seasonal emails is another feather in the email marketing bow. It provides a different way to engage with your…

Email course An email course are emails sent out in chronological order. The purpose of the emails are to be informative and provide value to your subscriber. Using an email course is a good idea when you have too much information to provide and can’t fit it all into a single email. Build a relationship…

Birthday emails The one occasion that everybody can relate to is a Birthday. Some people love it, some people hate it. The closer I get to the big 30, the less I enjoy them! I might not enjoy them but I do enjoy receiving birthday greetings, it is nice to feel special on your special…

Because we all need a little inspiration from time to time. Fresh on the heels of the release of Automation BETA we’re delighted to be launching yet another fantastic update to all accounts today. As well as creating bespoke designs, we’ve always prided ourselves on providing our users with a selection of flexible templates to…

Emails for Automation The recent addition to NewZapp is the Automation feature which works on a trigger and action basis. Once you have produced an automation series, emails are automatically sent to subscribers when their actions match a particular trigger. Triggers include actions, dates, or even when subscribers interact with a previous email. Including automation…

As eagle-eyed as we email designers are, with so many email readers to check when doing proof sends (50-plus email clients ticked in our Litmus account at last count!) it’s still easy to miss something…   You know how… .. sometimes things stand out more in some emails than others? Well, we were just testing…

Email Marketing Do’s After the depressing Don’ts, here are some delightful Do’s. Email marketing has a lot of information on what you should and shouldn’t be doing. In my last post I provided some Don’ts, that I like to follow. Here are a few of my favourite Do’s, that I follow when email marketing. Do…

The future of email is here. With a simple TILT OF THE HEAD your emails will come alive thanks to our revolutionary DERP™ technology. NO 3D GLASSES REQUIRED     Log into an account today and type I-LOVE-DERP in the box and start creating the MAGIC. You can be one for the very first marketers to send a…

My 5 Email Marketing Don’ts There is a lot of information available on the Do’s and Don’ts when email marketing. Email marketing is a broad subject and strategies that have worked for one company may not work for yours. The best way to find your best strategy is to do a lot of testing and…