When people think about email marketing, they often feel that it can’t mix with other forms of digital marketing; that email marketing is a standalone method. Whilst email marketing is the most efficient form of marketing to generate leads, engagement and dedicated reach potential, social media marketing can support an... Read more
This weeks blog looks at the people behind NewZapp; to start this series I looked across my desk and asked Gemma Mitchell (Senior Sales Executive) and our Sales Director Darren Hepburn a few questions about who they are and what they do for NewZapp (I also answered a few myself... Read more
Did you know over 55% of all emails sent are opened on a mobile device first and 69% of mobile users delete emails that aren’t optimised for mobile (HubSpot, 2017). With this in mind, should we ignore the mobile device in the room or focus our efforts on producing a... Read more
With 4 paydays (5 if you are lucky), no chance of a ‘proper’ summer this August, the X Factor starting and Winter finally arriving in Game of Thrones (Spoiler!) we can safely say that before we know it, it will be Christmas. This week’s blog looks at how far ahead... Read more
As some of you may have noticed we have recently upgraded the website and the NewZapp editor to our new branding! Well done to all the team for their hard work and dedication to these updates. This week’s blog gives a nod to the past versions of NewZapp and how... Read more
How often do you do a deep clean of your house? Every time the season changes? Once a month? When the football season is over? Once a year at Christmas? Getting rid of clutter, having a sort out of the kitchen cupboards or binning the hoard of holey socks is... Read more
Creating a good piece of copy is quite subjective, same as asking someone ‘what makes good telly’? Everyone is going to have a difference of opinion. There is no magic way to make all of your copy that you write in your campaigns stand out, or increase your open rate... Read more
I have two passions in life – Game of Thrones and Email Marketing; I’m a complete fangirl when it comes to both! I’ve put together 4 Important Email Marketing Tips you can learn from Game of Thrones which will help improve your results or if you’re new, give you some... Read more
Seasonal emails Seasonal emails are emails sent on certain dates with a specific theme. These can be Christmas emails, seasonal themed emails, emails about national doughnut day. It can be anything sent on a specific date/time. Seasonal emails is another feather in the email marketing bow. It provides a different... Read more
Email course An email course are emails sent out in chronological order. The purpose of the emails are to be informative and provide value to your subscriber. Using an email course is a good idea when you have too much information to provide and can’t fit it all into a... Read more