Every hour on the hour I’m asked the same question (sometimes twice an hour on busy days) “With this GDPR thing, do I need consent to carry on emailing my data?” My answer remains the same. “Yes”. “Oh”, followed by a nervous pause, is often the reply. But here’s the... Read more
Second in our two-part blog, sharing our Top 10 tips for email marketing success. Missed Part 1? Catch up here 6. Planning A last minute rush when creating an email campaign is worse than not interacting with your subscribers. Content may not be defined, messages may be off, typos and... Read more
In this first of a two-part blog, we’re taking the hard work out of identifying the Top 10 tips for email marketing success. 1. Personalisation Not only does engagement improve when campaigns including personalised messages such as including a first name they also improve when you personalise the types of... Read more
On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more
The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more
The big buzz word (or acronym) floating around the UK at the moment is GDPR. Everywhere we look, every phone call we get and every conversation about planning comes back to the General Data Protection Regulation which is in full force this May. What is GDPR? It is a new... Read more
Last week we released a new button in NewZapp. Very quietly and without any fanfare, the possibilities for filtering subscriber data took a massive leap. You can now Export data from a Segment. How is this a big deal please? Well, the deal is that although we would LOVE to... Read more
Not so long ago, fellow NewZapper Tom Scott wrote an informative and entertaining blog describing 6 psychology tricks that can help you design better emails. Following on from this, we had the notion that it would be quite good to gather together some of our readers’ reactions to some not-too-fiendish... Read more
A healthy and well-maintained subscriber database will produce the best results for your marketing. But how do you keep on top of all those subscribers, culled from sources as varied as database imports, website sign-ups and networking events? And how do you ensure you’re not throwing away good money on... Read more
New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, after the success of the 2017 version we thought a check list of the key UK calendar dates for 2018 might also be welcome (especially if you are partaking in Dry January and counting the days until midnight on... Read more
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