Email Marketing Blog

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8 tips to boost email open rates

One of the most common questions we get asked is “how can I boost my email open rates?”. Well, in this article we are going to look at some of the ways you can do just that. Now one thing I haven’t mentioned as a tip is to test, test and test again – this…


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Understanding your LIVE! Reports

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future. Bearing this in mind we…


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Boost your emails with topical content

In order to achieve the best results, it’s good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur and in particular, it allows you to take advantage of topical content such as news and…


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Does your subject line matter?

In this article we are going to focus on one of the most important yet overlooked parts of your email campaign – the subject line. Along with the’ from’ name and email address this is the first thing you see when the email arrives in your inbox so it is vital to make sure this…


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The Johnson box lives on – setting preview or preheader text in emails

Your emails are being read before they’ve even been opened. Ok, I’m stating the obvious here, as we’ve long known the importance of choosing a solid and reliable ‘from name’ and a tailored subject line that not only sets the tone of your email campaign but makes it one that’s irresistible to open, but are…


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Raise your revenue with email marketing

It’s easy to put email marketing into a box where it’s just doing one job for you, but there’s so much more your emails can achieve. You probably treat your customers differently. The more they spend with you, the more likely they are to receive better service from you. Use your email marketing to continue…


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Email Marketing – Where to Begin

Email marketing is arguably one of the most powerful channels for lead generation. It’s inexpensive, it can help you reach your target audience almost instantly, and it allows for a quick response time. Email also helps to build a relationship between your customers and your company, and drives online sales like no other marketing tool…


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Take a closer look at your marketing voice

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… you know too much. One problem with knowing so much is that you forget to hear your marketing voice. Sometimes we even forget that we’re writing for the reader and not ourselves. One…