How to organically grow your email list

Posted on July 17, 2014 at 9:36 am Written by

By far the best open rates we see are from companies with their own data which they have grown organically as opposed to purchased lists. So, how do you grow your list with engaged subscribers who actually want to hear from your business? Here are some great ways you can... Read more

Setting CSS breakpoints in your responsive email

Posted on July 7, 2014 at 11:56 am Written by

In our glamorous work here at NewZapp Towers, the Design Team have developed an ever-evolving process to keep getting the best results in all readers. This means staying aware of changes to the way email readers work so we can update our coding practices as necessary (I’m looking at you, Windows Phone... Read more

The gap between expectation and experience

Posted on June 30, 2014 at 2:31 pm Written by

The gap between expectation and experience can make the difference between success and failure. Large gaps often result in lower conversion and higher unsubscribe rates. You’ve probably heard people say “don’t make promises you can’t keep”. Likewise, you shouldn’t build expectations you can’t meet. The three phases identified in the... Read more

Your email marketing checklist

Posted on June 26, 2014 at 7:58 am Written by

So you’ve got a NewZapp account, you’ve got a template, you’ve written your content, and you’re raring to go. Let’s make sure your emails look great every time you send with our email marketing checklist. 1. If you’re copying and pasting content, keep it clean! Whenever you copy and paste... Read more

How to comply with the new Canadian Anti-Spam Law

Posted on June 23, 2014 at 8:22 am Written by

The Canadian Anti-Spam Law (CASL) takes effect July 1, 2014. This law regulates the sending of commercial electronic messages (CEMs) to anyone in Canada. Those sending a CEM must get the consent of those they are sending the messages to. They also must identify who they are and provide an... Read more

Mastering the call to action

Posted on June 20, 2014 at 8:30 am Written by

What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call to action should clearly and concisely communicate. Although a call to action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention... Read more

How to beat the mid month blues

Posted on June 18, 2014 at 9:02 am Written by

So it’s the middle of the month and you are looking to get more activity on your website, the problem is you sent out your newsletter two weeks ago. What you need is some social media activity to fill this gap and interact with your followers, keeping them warm until... Read more

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