Email Marketing Blog

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Email Marketing – Where to Begin

Email marketing is arguably one of the most powerful channels for lead generation. It’s inexpensive, it can help you reach your target audience almost instantly, and it allows for a quick response time. Email also helps to build a relationship between your customers and your company, and drives online sales like no other marketing tool…


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Take a closer look at your marketing voice

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… you know too much. One problem with knowing so much is that you forget to hear your marketing voice. Sometimes we even forget that we’re writing for the reader and not ourselves. One…


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Fireworks: From Macromedia to Adobe to … oblivion?

When Adobe completed its aquisition of Macromedia in December 2005, it can’t have been much of a surprise that their competing Freehand application was shown the door less than 2 years later in favour of Adobe’s own (arguably inferior) Adobe Illustrator. And with Adobe’s long-standing association with the print-based design industry, non-print digital designers who…


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NewZapp Newbie

It’s always a daunting experience starting a new job. There’s nothing quite like arriving at your new office, meeting all your new colleagues and then being left at your desk to somehow make a difference and prove your worth. Coming from an email marketing background I felt confident I knew what I was getting myself…


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The good, the bad and the ugly of email personalisation

Personalisation is far from new. We all use it in some form every day. We personalise our one-to-one communications as a matter of course. However, how many of us strive to personalise our mass communication? When was the last time you used what you know about your recipients to help personalise your message? Many believe…


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Express Import

Our development team have been at it again and this week they’ve released a truly amazing upgrade that will change how we import our contacts into NewZapp forever, we call it Express Import. Click for PDF [580kb] We’ve all done it, written our email first then trundled off to find our Excel file second. Now…


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Cutting and pasting from Microsoft Word

Back in the day, when I was a fresh faced email marketer filled with hopes and dreams, we only had Outlook 2003, Hotmail or Yahoo to worry about. Life was good, emails looked great, everything was rosy in the garden. Then things changed…. Microsoft launched Office 2007 and with it came the nightmare that still…


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Mobile Responsive Email Editor

This week sees the launch of our mobile responsive email editor. This free upgrade to all NewZapp Email Marketing accounts marks a step towards capturing your subscribers attention via mobile devices. Your subscribers’ world has changed, a recent study claimed we look at our mobile phone every 6 minutes, checking it on average 150 times…