Email Marketing Blog

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Does your subject line matter?

In this article we are going to focus on one of the most important yet overlooked parts of your email campaign – the subject line. Along with the’ from’ name and email address this is the first thing you see when the email arrives in your inbox so it is vital to make sure this…


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The Johnson box lives on – setting preview or preheader text in emails

Your emails are being read before they’ve even been opened. Ok, I’m stating the obvious here, as we’ve long known the importance of choosing a solid and reliable ‘from name’ and a tailored subject line that not only sets the tone of your email campaign but makes it one that’s irresistible to open, but are…


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Raise your revenue with email marketing

It’s easy to put email marketing into a box where it’s just doing one job for you, but there’s so much more your emails can achieve. You probably treat your customers differently. The more they spend with you, the more likely they are to receive better service from you. Use your email marketing to continue…


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Email Marketing – Where to Begin

Email marketing is arguably one of the most powerful channels for lead generation. It’s inexpensive, it can help you reach your target audience almost instantly, and it allows for a quick response time. Email also helps to build a relationship between your customers and your company, and drives online sales like no other marketing tool…


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Take a closer look at your marketing voice

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… you know too much. One problem with knowing so much is that you forget to hear your marketing voice. Sometimes we even forget that we’re writing for the reader and not ourselves. One…


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Fireworks: From Macromedia to Adobe to … oblivion?

When Adobe completed its aquisition of Macromedia in December 2005, it can’t have been much of a surprise that their competing Freehand application was shown the door less than 2 years later in favour of Adobe’s own (arguably inferior) Adobe Illustrator. And with Adobe’s long-standing association with the print-based design industry, non-print digital designers who…


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NewZapp Newbie

It’s always a daunting experience starting a new job. There’s nothing quite like arriving at your new office, meeting all your new colleagues and then being left at your desk to somehow make a difference and prove your worth. Coming from an email marketing background I felt confident I knew what I was getting myself…


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The good, the bad and the ugly of email personalisation

Personalisation is far from new. We all use it in some form every day. We personalise our one-to-one communications as a matter of course. However, how many of us strive to personalise our mass communication? When was the last time you used what you know about your recipients to help personalise your message? Many believe…