Email Marketing Blog

Open-Neon

Open Rates and How To Improve Them

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A 20% open rate means that…


Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world, Outlook 2007+, was actively going…


welcome-mat_flat

Have you set up your welcome email?

Welcome emails often get the highest rates of engagement over other emails. They offer the perfect chance to engage with new subscribers while you are still fresh in their mind and give them a little nudge to take action.   “You will never get a second chance to make a first impression”Will Rogers   You…


filter-for-reengagement

Filtering data for re-engagement campaigns

I love shoes. I love emails. So it naturally figures that I love emails about shoes. Big shoes, little shoes, all the in-between shoes. Flat shoes, stilettos, wedges, kittens and stacks. They’re all worthy and in need of a home. My home! If I could (eg. if I was single) I’d put them on the…


subscriber-preferences

Do you need a Subscriber Preference area?

What will the Subscriber Preferences area do? The subscriber preference area will help you fine tune your subscribers and their groups, it is a good way for subscribers to manage their own email address and the content that they want to receive. Why would you set up your Subscriber Preference area? Subscribers can often feel…


Your guide to email marketing during the holiday season

Your guide to email marketing during the holiday season

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition with help from our guide to email marketing during the holiday season… Timing Be aware that every holiday season sees consumers planning well ahead. If they find it for the right price, they go…


xmas-templates-300x300

Free Christmas templates

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your Christmas email campaigns and say thanks to all your customers, visitors and loyal subscribers. As our Christmas gift to you, we have added a selection of free Christmas templates to your account. There are 10 new Christmas designs plus for the…


build

How to start building your email list

Starting an email list from scratch can be a daunting challenge, here are a few tips which will help you build a solid and clean email list. Sign up forms Start by making it easy for people to sign up for your newsletter. Build a signup form that matches your website and place it on…


Wotsits not wotsits

A day in the life of… me

The Tommy Times – What’s on Tom Today? Tom Scott: Designer, UI Architect, Scapegoat 08:50 – Good Morning – Both Richard and Judy have cut me up on the drive in, Judy adding a particularly emphatic middle finger. Discover someone has taken my favourite parking spot (wider than average, flat, no overhanging tree, bookended by…


Subscriber Preferences

Managing Subscriber Preferences

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your database want to see, like…