Email Marketing Blog

build

How to start building your email list

Starting an email list from scratch can be a daunting challenge, here are a few tips which will help you build a solid and clean email list. Sign up forms Start by making it easy for people to sign up for your newsletter. Build a signup form that matches your website and place it on…


Wotsits not wotsits

A day in the life of… me

The Tommy Times – What’s on Tom Today? Tom Scott: Designer, UI Architect, Scapegoat 08:50 – Good Morning – Both Richard and Judy have cut me up on the drive in, Judy adding a particularly emphatic middle finger. Discover someone has taken my favourite parking spot (wider than average, flat, no overhanging tree, bookended by…


Subscriber Preferences

Managing Subscriber Preferences

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your database want to see, like…


Your top questions answered

Frequently Asked Questions About Using NewZapp

Frequently Asked Questions About Using NewZapp Finding email marketing answers can be difficult. Quite often there’s not enough time to trawl through the internet to find what you’re looking for. To help, we’ve collated some key questions we get all the time about using NewZapp.   Do I get full support with my NewZapp account?…


disappearing-dates-2

The case of the disappearing dates on iPhones & iPads

Disappearing dates on iPhones & iPads is a quirky topic that I’ve written about in detail before but I thought it might be worth mentioning again for anyone who’s not familiar with a friendly little quirk that you’ll find when viewing emails on iOS (Apple) devices. A customer emailed me to say she had a mystery on…


4 things we really want from mobile responsive email

4 things we really want from mobile responsive email

What are the most important things when an email loads on your phone? I want this thing to appear instantly at exactly the right size for my phone and have buttons the right size for my fingers and text the right size for my eyes. I also want a gold-plated Rolls-Royce (but I don’t want…


ios-update

iOS 10 update – What does it mean to me?

How will the iOS 10 Update affect me? On Tuesday 13th September, Apple made the iOS 10 update available for everybody to download, while it still has a few issues to be ironed out, it has been a success for Apple overall. New features include being able to send hand written notes in messages, being…


easy-as-123

Email Marketing – it’s as simple as 1,2,3!

It’s all about simple email marketing. Being in the sales pit and on front-line support, I often hear people talking about email marketing as though it’s a chore – it really needn’t be! Lack of time, content and in some cases, overthinking it, can make it feel like this. I’m here to tell you that…


Technical Difficulties

Getting your emails delivered

Newbie Alert! We’ve got a new team member called Josh Pinto at NewZapp HQ. Some of you will have already spoken to Josh about email deliverability as he’s part of our customer service team. Josh helps our NewZapp users with any day to day queries about building email campaigns and how to get the most…


emoji-heart-eyes

Adding emojis to your email’s subject line ♥

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] You either…