Understanding your LIVE! Reports

Posted on March 3, 2014 at 11:45 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Boost your emails with topical content

Posted on February 27, 2014 at 9:25 am Written by

In order to achieve the best results, it’s good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur and in particular, it allows you to take advantage of topical... Read more

Does your subject line matter?

Posted on February 19, 2014 at 9:14 am Written by

In this article we are going to focus on one of the most important yet overlooked parts of your email campaign – the subject line. Along with the’ from’ name and email address this is the first thing you see when the email arrives in your inbox so it is... Read more

Raise your revenue with email marketing

Posted on February 6, 2014 at 10:44 am Written by

It’s easy to put email marketing into a box where it’s just doing one job for you, but there’s so much more your emails can achieve. You probably treat your customers differently. The more they spend with you, the more likely they are to receive better service from you. Use... Read more

Email Marketing – Where to Begin

Posted on January 22, 2014 at 2:11 pm Written by

Email marketing is arguably one of the most powerful channels for lead generation. It’s inexpensive, it can help you reach your target audience almost instantly, and it allows for a quick response time. Email also helps to build a relationship between your customers and your company, and drives online sales... Read more

Take a closer look at your marketing voice

Posted on January 20, 2014 at 3:55 pm Written by

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… you know too much. One problem with knowing so much is that you forget to hear your marketing voice. Sometimes we even forget that we’re writing for the... Read more

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