Email Marketing Blog

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A Christmas Campaign check list

If you, like thousands of other businesses, have been making a decision on the best way to send festive greetings this year, then we’ve drawn up 5 tips to help you make the best impression with your subscribers this season. 1. Plan your diary Bearing in mind the nature of your business, what’s the best angle…


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Common email bounces and how to deal with them

Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them. Hard and soft bounces To keep your subscriber list up to date and to get the best results from your…


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Three principles that can help improve your email marketing campaigns

Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this blog post we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your email. Start by identifying the length of…


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Integrating Social Media into Your Email Marketing Campaigns

Social media is exploding. Everyone now has a Twitter profile, a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. The transparency and genuine honesty that comes through when you use these media works wonders with how people perceive you. So, how can…