Three principles you can put into practice

Posted on March 27, 2014 at 9:01 am Written by

Testing a Campaign Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this article we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your... Read more

A guide to segmentation

Posted on March 18, 2014 at 9:37 am Written by

It’s very tempting to just send a generic email to your entire database but this won’t produce the best conversion rates, and may eventually turn your subscribers into non responders. If you segment your database and target your emails, you’ll be able to write about what your subscribers are interested... Read more

Why we talk about web safe fonts in email

Posted on March 14, 2014 at 1:04 pm Written by

You will probably have heard mention in email marketing articles, the term “web safe fonts” or “web friendly fonts” and how they are crucial if you want to ensure that your emails look the same to everyone that receives them. Yet in the next breath you’ll hear email designers stating that the most reliable method of coding... Read more

JPEG, GIF and PNG – which file type is right for you?

Posted on March 13, 2014 at 11:53 am Written by

There are many standard image file formats, but only a few of them – primarily JPEG (JPG), GIF and PNG – are commonly used in email marketing. The basic reason for this is size – big files take longer to transmit so smaller files are preferred. To keep file sizes... Read more

8 tips to boost email open rates

Posted on March 10, 2014 at 8:58 am Written by

One of the most common questions we get asked is “how can I boost my email open rates?”. Well, in this article we are going to look at some of the ways you can do just that. Now one thing I haven’t mentioned as a tip is to test, test... Read more

Understanding your LIVE! Reports

Posted on March 3, 2014 at 11:45 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Boost your emails with topical content

Posted on February 27, 2014 at 9:25 am Written by

In order to achieve the best results, it’s good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur and in particular, it allows you to take advantage of topical... Read more

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