Bullet Point Best Practice

Posted on June 16, 2014 at 9:22 am Written by

Email marketers often rely on bullet points to summarise long content and outline key parts of their product or service offering. So how can we ensure that our bullet points are working hard and how do we create brilliant bullet points that build better business? Read on… What’s the aim... Read more

Benefits of email marketing for both sender and recipient

Posted on June 12, 2014 at 9:00 am Written by

The benefits of email marketing are not to be underestimated. Email is one of the most personal, dynamic, interactive and cost-effective communication tools for marketing. Email marketing now leads direct mail in terms of volume and the benefits are widely recognised. However, very few marketers recognise how beneficial email can... Read more

Unsubscribe best practices

Posted on June 9, 2014 at 9:58 am Written by

What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn’t mean they no longer want to be a customer. So if your unsubscribe process is confusing, takes too long, and causes frustration, you’ll... Read more

Creating an email marketing plan

Posted on June 3, 2014 at 12:56 pm Written by

Looking to do some email marketing but not sure where to start? Well, the key to getting your email marketing off the ground is having the right plan, and it isn’t as hard to put together as you might think. Let’s take a look at the process step-by-step. Step one:... Read more

Building a brand – know, like and trust

Posted on May 28, 2014 at 1:11 pm Written by

Building and maintaining a brand is vital to the long term success of your business. Everything you do has an impact on your brand.  Here we take a look at how you can build your brand. Building your brand People purchase a product or service from you because they know,... Read more

Making the most of email newsletters

Posted on May 27, 2014 at 12:35 pm Written by

It would be easy to write hundreds of pages about making the most of email newsletters but very few of us have time to read that much. For that reason this article summaries some of the key points, pitfalls and opportunities you should be aware of when creating your email... Read more

Open and click through rates explained

Posted on May 19, 2014 at 10:07 am Written by

Within your NewZapp account you have the means to view the statistics on each of your email campaigns, and the most avidly watched aspect of these reports is how many people opened and clicked on an email. All of this information can be found under your LIVE! Reports tab. So... Read more

What Can Cause An Unsubscribe?

Posted on May 12, 2014 at 9:01 am Written by

In this article we take a look at why people might unsubscribe from your database. The common mindset will lead you to believe that unsubscribes can only be a bad thing, but people unsubscribe for a reason, so don’t be disheartened when someone does, just take it as feedback for... Read more

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