Email Marketing Blog

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Express Import

Our development team have been at it again and this week they’ve released a truly amazing upgrade that will change how we import our contacts into NewZapp forever, we call it Express Import. Click for PDF [580kb] We’ve all done it, written our email first then trundled off to find our Excel file second. Now…


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Cutting and pasting from Microsoft Word

Back in the day, when I was a fresh faced email marketer filled with hopes and dreams, we only had Outlook 2003, Hotmail or Yahoo to worry about. Life was good, emails looked great, everything was rosy in the garden. Then things changed…. Microsoft launched Office 2007 and with it came the nightmare that still…


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Mobile Responsive Email Editor

This week sees the launch of our mobile responsive email editor. This free upgrade to all NewZapp Email Marketing accounts marks a step towards capturing your subscribers attention via mobile devices. Your subscribers’ world has changed, a recent study claimed we look at our mobile phone every 6 minutes, checking it on average 150 times…


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A Christmas Campaign check list

If you, like thousands of other businesses, have been making a decision on the best way to send festive greetings this year, then we’ve drawn up 5 tips to help you make the best impression with your subscribers this season. 1. Plan your diary Bearing in mind the nature of your business, what’s the best angle…


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Common email bounces and how to deal with them

Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them. Hard and soft bounces To keep your subscriber list up to date and to get the best results from your…


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Three principles that can help improve your email marketing campaigns

Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this blog post we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your email. Start by identifying the length of…


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Integrating Social Media into Your Email Marketing Campaigns

Social media is exploding. Everyone now has a Twitter profile, a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. The transparency and genuine honesty that comes through when you use these media works wonders with how people perceive you. So, how can…