The inbox battle

Posted on May 1, 2014 at 8:52 am Written by

As email volumes continue to rise, your subscribers are faced with a constant inbox battle, to open or delete? So how can you improve the chances of your email being opened? Before your subscribers open your email they will have relatively little to base their decision on, just the sender’s... Read more

The return of animated GIFs

Posted on April 28, 2014 at 8:17 am Written by

Forget fancy filters and bold borders, the animated GIF is making a comeback.  Animated Graphics Interchange Format, or animated GIF for short, is a file format comprised of a series of images strung together and looped to create the appearance of animation – or as I like to say, the... Read more

How email marketing can grow your business

Posted on April 24, 2014 at 7:45 am Written by

In this article we take a look at some of the ways email marketing can help grow your business. Emails are popular. Nearly 1 in 3 adults use a Smartphone, and among those who took part in an Ofcom survey, the most popular task was sending and receiving emails (89%).... Read more

Choosing the best font style for your emails

Posted on April 23, 2014 at 3:55 pm Written by

Making a choice of font style for your emails will probably depend first and foremost on which one(s) you already use for your other communications. Deciding on a preferred font style for your business is one of those small details which will flow through most of your material, both online and offline. Keeping logos... Read more

Crafting the perfect subject line

Posted on April 22, 2014 at 10:10 am Written by

Lets be honest, there’s really no such thing as the perfect subject line – or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. However, this great infographic from the team at Litmus does a pretty good job at guiding you toward perfection. Share this post

Yahoo authentication policy

Posted on April 14, 2014 at 9:21 am Written by

The Yahoo authentication policy has recently changed, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce. These... Read more

Three principles you can put into practice

Posted on March 27, 2014 at 9:01 am Written by

Testing a Campaign Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this article we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your... Read more

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