Email Marketing Blog

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Three principles that can help improve your email marketing campaigns

Every company has the potential to achieve fantastic results using simple principles in their email campaigns. In this blog post we look at three principles that could help you achieve your email marketing potential. Subject lines The subject line is one of the most important elements of your email. Start by identifying the length of…


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Integrating Social Media into Your Email Marketing Campaigns

Social media is exploding. Everyone now has a Twitter profile, a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. The transparency and genuine honesty that comes through when you use these media works wonders with how people perceive you. So, how can…