Email Marketing Blog

ios-update

iOS 10 update – What does it mean to me?

How will the iOS 10 Update affect me? On Tuesday 13th September, Apple made the iOS 10 update available for everybody to download, while it still has a few issues to be ironed out, it has been a success for Apple overall. New features include being able to send hand written notes in messages, being…


easy-as-123

Email Marketing – it’s as simple as 1,2,3!

It’s all about simple email marketing. Being in the sales pit and on front-line support, I often hear people talking about email marketing as though it’s a chore – it really needn’t be! Lack of time, content and in some cases, overthinking it, can make it feel like this. I’m here to tell you that…


Technical Difficulties

Getting your emails delivered

Newbie Alert! We’ve got a new team member called Josh Pinto at NewZapp HQ. Some of you will have already spoken to Josh about email deliverability as he’s part of our customer service team. Josh helps our NewZapp users with any day to day queries about building email campaigns and how to get the most…


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Adding emojis to your email’s subject line ♥

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] You either…


There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an ingrained behaviour of Grouping for…


Keep your subscriber database lean and mean

Keep Your Subscriber Database Lean and Mean

A healthy and well-maintained subscriber database will produce the best results for your marketing – but how do you keep on top of all those subscribers that you’ve selected from sources as varied as database imports, website sign-ups or even networking events? And how do you ensure you’re not throwing away good money on below-par…


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Our Favourite Filter Combinations

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple. Each filter tag has a…


Templates for all seasons

Templates for all seasons

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account, available at any time of…


Why Email Content is like water

Why Responsive Email Content is like Water

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy Gmail glancers, near-constant mobile checkers…


Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you have over the way a shared…