Email Marketing Blog

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The case of the disappearing dates on iPhones & iPads

Disappearing dates on iPhones & iPads is a quirky topic that I’ve written about in detail before but I thought it might be worth mentioning again for anyone who’s not familiar with a friendly little quirk that you’ll find when viewing emails on iOS (Apple) devices. A customer emailed me to say she had a mystery on…


4 things we really want from mobile responsive email

4 things we really want from mobile responsive email

What are the most important things when an email loads on your phone? I want this thing to appear instantly at exactly the right size for my phone and have buttons the right size for my fingers and text the right size for my eyes. I also want a gold-plated Rolls-Royce (but I don’t want…


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iOS 10 update – What does it mean to me?

How will the iOS 10 Update affect me? On Tuesday 13th September, Apple made the iOS 10 update available for everybody to download, while it still has a few issues to be ironed out, it has been a success for Apple overall. New features include being able to send hand written notes in messages, being…


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Email Marketing – it’s as simple as 1,2,3!

It’s all about simple email marketing. Being in the sales pit and on front-line support, I often hear people talking about email marketing as though it’s a chore – it really needn’t be! Lack of time, content and in some cases, overthinking it, can make it feel like this. I’m here to tell you that…


Technical Difficulties

Getting your emails delivered

Newbie Alert! We’ve got a new team member called Josh Pinto at NewZapp HQ. Some of you will have already spoken to Josh about email deliverability as he’s part of our customer service team. Josh helps our NewZapp users with any day to day queries about building email campaigns and how to get the most…


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Adding emojis to your email’s subject line ♥

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a typical reaction! ] You either…


There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an ingrained behaviour of Grouping for…


Keep your subscriber database lean and mean

Keep Your Subscriber Database Lean and Mean

A healthy and well-maintained subscriber database will produce the best results for your marketing – but how do you keep on top of all those subscribers that you’ve selected from sources as varied as database imports, website sign-ups or even networking events? And how do you ensure you’re not throwing away good money on below-par…


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Our Favourite Filter Combinations

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple. Each filter tag has a…


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Templates for all seasons

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account, available at any time of…