Email Marketing Blog

NewZapp WordPress Plugin

NewZapp WordPress Plugin

Amazing news for all our WordPress users! As well as offering HTML code for adding an email sign-up form to your website, did you know we have a NewZapp WordPress Plugin for your WordPress site? Once installed, the attached plugin will enable you to generate a ‘Shortcode’ for use anywhere on your site using the…


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Free summer templates have been added to your account

Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it? Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to tap into your consumers emotions,…


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What’s the difference between Groups and Segments?

One of the biggest changes to the new Subscribers Section will be the ability for you to create Segments. It’s common knowledge that segmenting your subscribers helps you get better open and click rates. By narrowing your focus and sending campaigns to targeted subscribers within your lists, your recipients will find your campaigns more relevant, and…


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What our new subscriber section means for you

Our brand new subscriber section is launching soon. This amazing upgrade will be rolled out to all current customers and the best bit is you won’t have to lift a finger. First thing to mention is that all your existing data (your email addresses, groups and folders) will continue to be safe and sound in…


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Infographic: The email marketing basics

Setting up an email can be daunting for first time email marketers and there are many things even the most experienced marketer can forget. In this infographic, Josh Green of Display Block covers some of the most important email marketing basics. Email campaign creation can take some time for people new to email marketing and there…


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Facebook reactions and their impact on your business

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below Laura shares with us the impact Facebook reactions will have on your business. So, what are Facebook reactions ?…


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5 ways to improve your email campaigns

A lifelong word nerd with a background in communications, public relations and marketing, Tanya Wheeler-Berliner spends her days debating hyphenation rules and extolling the benefits of the Oxford comma as Marketing Director at Email On Acid. Below she shares with us 5 ways you can easily improve your email campaigns. To say that today’s email inboxes…


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Free Easter themed templates

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. However,…


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Gmail boosts security with its ‘padlock alert’

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way of letting you know that…


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The NewZapp API

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according to the Lyris Annual Email…