New Date of Birth tag added to Subscriber Management

Posted on February 28, 2017 at 11:20 am Written by

Who doesn’t love a birthday email? Especially if it has a voucher code, or mention of balloons! With this in mind, we’ve made an update to all NewZapp accounts that means it’s now even easier to create really personal email campaigns. We’ve added a brand new Data Tag to the 15... Read more

What to do when it all goes wrong...

When your email marketing goes wrong

Posted on February 28, 2017 at 8:53 am Written by

We’ve all been there – you’re really busy but you just have to get your email out today. You write it, proof it and everyone’s happy so you send it. Then you spot the mistake… When your email marketing goes wrong In this blog we cover a few typical situations... Read more

5 things you may have missed inside your NewZapp account

Posted on February 20, 2017 at 9:00 am Written by

So many features so little time! In this blog we’ll look at 5 things you may have missed inside your NewZapp account, and then you’ll wonder how you managed without them. 1. Change the background colour of your email or block The Design panel in the drag and drop editor... Read more


Email Marketing and Tattoos?

Posted on February 8, 2017 at 10:38 am Written by

Is choosing an email marketing provider the same as getting a tattoo? This week I got another addition to my body art collection. While sitting there for 7 hours getting my skin pierced by a needle, I started thinking about how getting a tattoo and email marketing relate to each... Read more

How to show your email marketing some love

Posted on January 24, 2017 at 10:00 am Written by

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to... Read more

What is an email bounce?

Posted on January 20, 2017 at 11:52 am Written by

What is a bounce? An email bounce indicates that your email has not been delivered. When a email cannot be delivered NewZapp will receive an automatic notification of the delivery failure. The failure comes from the recipient’s mail server which can be for a number of reasons. There are two different... Read more

40 Key UK Calendar Dates for 2017

Posted on January 12, 2017 at 11:14 am Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, we thought a check list of the key UK calendar dates for 2017 might just be welcome (especially if you are counting the days until midnight on January 31st!) No prizes for guessing which date Valentine’s Day falls on,... Read more


Click Rates and How to Improve Them

Posted on January 9, 2017 at 1:58 pm Written by

Click rates  Another staple of the email KPI are click rates or click through rates. A click is recorded as a subscriber who has clicked on a link in an email they have received. The click through rate is calculated by the number of unique subscribers that click on one or... Read more


Open Rates and How To Improve Them

Posted on December 16, 2016 at 9:18 am Written by

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A... Read more

Get the latest Email Marketing updates & insights