Email Marketing Blog

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What our new subscriber section means for you

Our brand new subscriber section is launching soon. This amazing upgrade will be rolled out to all current customers and the best bit is you won’t have to lift a finger. First thing to mention is that all your existing data (your email addresses, groups and folders) will continue to be safe and sound in…


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Infographic: The email marketing basics

Setting up an email can be daunting for first time email marketers and there are many things even the most experienced marketer can forget. In this infographic, Josh Green of Display Block covers some of the most important email marketing basics. Email campaign creation can take some time for people new to email marketing and there…


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Facebook reactions and their impact on your business

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below Laura shares with us the impact Facebook reactions will have on your business. So, what are Facebook reactions ?…


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5 ways to improve your email campaigns

A lifelong word nerd with a background in communications, public relations and marketing, Tanya Wheeler-Berliner spends her days debating hyphenation rules and extolling the benefits of the Oxford comma as Marketing Director at Email On Acid. Below she shares with us 5 ways you can easily improve your email campaigns. To say that today’s email inboxes…


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Free Easter themed templates

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. However,…


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Gmail boosts security with its ‘padlock alert’

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way of letting you know that…


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The NewZapp API

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according to the Lyris Annual Email…


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Why Microsoft is every email marketer’s worst nightmare

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook as opposed to a web…


Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also be time to re-evaluate. The…


Your top questions answered

Your top 10 email marketing questions answered

Do such questions come to your mind when you think about launching an email marketing campaign that can pull out real benefits? How can I get more customers to open my emails? How can I make my emails look better? What are some of the latest trends in email marketing? How can I sell more…