Spring cleaning your customer database

Posted on March 24, 2017 at 9:00 am Written by

Spring is here so let’s make a start on cleaning your subscriber database. A huge part of what makes your email marketing a success or failure is your subscriber database, keeping it up to date and clean will result in more opens and clicks. So how can we achieve that?... Read more

Top 10 tips for writing a great subject line

Posted on March 22, 2017 at 9:37 am Written by

Your subject line is one of the most important yet overlooked parts of your email campaign. Along with the from name and email address this is the first thing your subscribers will see when the email arrives in their inbox so it is vital to make sure it grabs their attention. Here... Read more

Two of my favourite things. Memes and Email Marketing!

Posted on March 10, 2017 at 4:36 pm Written by

Two of my favourite things. Memes and Email Marketing! As a lover of memes (pronounced meem), I spend a lot of free time looking at some of the best the internet has on offer and some questionable ones. I had to post a loosely related blog post about them. Any... Read more

New Date of Birth tag added to Subscriber Management

Posted on February 28, 2017 at 11:20 am Written by

Who doesn’t love a birthday email? Especially if it has a voucher code, or mention of balloons! With this in mind, we’ve made an update to all NewZapp accounts that means it’s now even easier to create really personal email campaigns. We’ve added a brand new Data Tag to the 15... Read more

What to do when it all goes wrong...

When your email marketing goes wrong

Posted on February 28, 2017 at 8:53 am Written by

We’ve all been there – you’re really busy but you just have to get your email out today. You write it, proof it and everyone’s happy so you send it. Then you spot the mistake… When your email marketing goes wrong In this blog we cover a few typical situations... Read more

5 things you may have missed inside your NewZapp account

Posted on February 20, 2017 at 9:00 am Written by

So many features so little time! In this blog we’ll look at 5 things you may have missed inside your NewZapp account, and then you’ll wonder how you managed without them. 1. Change the background colour of your email or block The Design panel in the drag and drop editor... Read more

Tattoo

Email Marketing and Tattoos?

Posted on February 8, 2017 at 10:38 am Written by

Is choosing an email marketing provider the same as getting a tattoo? This week I got another addition to my body art collection. While sitting there for 7 hours getting my skin pierced by a needle, I started thinking about how getting a tattoo and email marketing relate to each... Read more

How to show your email marketing some love

Posted on January 24, 2017 at 10:00 am Written by

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to... Read more

What is an email bounce?

Posted on January 20, 2017 at 11:52 am Written by

What is a bounce? An email bounce indicates that your email has not been delivered. When a email cannot be delivered NewZapp will receive an automatic notification of the delivery failure. The failure comes from the recipient’s mail server which can be for a number of reasons. There are two different... Read more

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