Email Marketing Blog


Templates for all seasons

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account, available at any time of…

Why Email Content is like water

Why Responsive Email Content is like Water

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy Gmail glancers, near-constant mobile checkers…

Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you have over the way a shared…


Landing Page Journey

Business success, to a great extent, depends on the number of qualified leads.   Great Email Marketing can be the start of that business success. I think of it like a taxi, not to much information on it, just clear and concise indication to where ultimately you want them to go. You might be aiming…


How to SORT out your Email Marketing Part Two

So, where were we? In part one of How to SORT out your Email Marketing we tackled Spam and getting your emails Opened with good subject lines. Part two today and we’ll be looking at the global impact mobile phones have had in Email Marketing and how important targeting is to get the best results….

SORT out your email marketing

How to SORT out your Email Marketing

Have PowerPoint, will travel… My role as Sales Director has me up and down the country speaking at a variety of trade shows and exhibitions, wandering the land like an Email Marketing evangelist! Last month I was invited to speak at The Global Travel Groups annual conference in Dubai, after maybe one to two seconds consideration…


11 lessons football can teach us about email marketing.

11 lessons football can teach us about email marketing. Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get deep into the crushing disappointment of another England failure or get…

NewZapp WordPress Plugin

NewZapp WordPress Plugin

Amazing news for all our WordPress users! As well as offering HTML code for adding an email sign-up form to your website, did you know we have a NewZapp WordPress Plugin for your WordPress site? Once installed, the attached plugin will enable you to generate a ‘Shortcode’ for use anywhere on your site using the…


Free summer templates have been added to your account

Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it? Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to tap into your consumers emotions,…


What’s the difference between Groups and Segments?

One of the biggest changes to the new Subscribers Section will be the ability for you to create Segments. It’s common knowledge that segmenting your subscribers helps you get better open and click rates. By narrowing your focus and sending campaigns to targeted subscribers within your lists, your recipients will find your campaigns more relevant, and…