Email Marketing Blog

mircosoft-nightmare-circle-300

Why Microsoft is every email marketer’s worst nightmare

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook as opposed to a web…


Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also be time to re-evaluate. The…


Your top questions answered

Your top 10 email marketing questions answered

Do such questions come to your mind when you think about launching an email marketing campaign that can pull out real benefits? How can I get more customers to open my emails? How can I make my emails look better? What are some of the latest trends in email marketing? How can I sell more…


Show your email marketing some love

How to show your email marketing some love

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to show a little love to…


8-tips-increase-roi-300

Grow your email ROI in 2016 with these 8 awesome tips from Email Monks

There is a fierce competition among marketers to utilize marketing media vehicles optimally and reach out to consumers’ top of the mind space before anyone else does. Out of the various channels available to exploit, email ranks the top most channel for most this year. And, this is for a simple reason: cost-effectiveness vs. roaring…


colour-co-ordinating-your-emails-300x300-150x150

Colour co-ordinating your emails

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To Do’ list is: “Write a…


How to avoid the spam trap

How to avoid the spam trap

Spam filters are designed to keep unwanted mail from clogging up your inbox but sometimes genuine emails can offend these filters and be marked as junk. Most spam filters work on a scoring system, they will score your email on any bad factors and if the score reaches the threshold (usually 5 points) the email…


single-vs-double-opt-in-300x300

Single and double opt-in

There are two different types of opt in methods for your subscriber lists; single and double opt-in. In this blog post we take a look at the advantages and disadvantages of both. Single opt-in A single opt-in list means that as soon as a person subscribes to your list, they will be added and do not…


the-fold-300x300

The fold and email marketing

Elliot Ross is the Managing Director of Action Rocket, a creative studio for the email channel. He helps brands, agencies and email platforms get the best from their email marketing activities, by producing creative strategy, design and development that works for their audience. Below Elliot shares his thoughts on email marketing and the dreaded fold. I’ve written…


remove-hidden-quote-marks-300x300

How to remove hidden quote marks and tabs from CSV files

When exporting a database of subscribers as a .csv (comma separated variable) file, many types of software can add unwanted quote marks (“) and tab characters to the data. Additionally, programs such as Microsoft Excel (often used to open .csv files to make viewing of columns easier) can insert invisible quote marks around unrecognised symbols. This will…