build

How to start building your email list

Posted on October 28, 2016 at 11:51 am Written by

Starting an email list from scratch can be a daunting challenge, here are a few tips which will help you build a solid and clean email list. Sign up forms Start by making it easy for people to sign up for your newsletter. Build a signup form that matches your... Read more

Subscriber Preferences

Managing Subscriber Preferences

Posted on October 12, 2016 at 1:26 pm Written by

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your... Read more

Your top questions answered

Frequently Asked Questions About Using NewZapp

Posted on October 7, 2016 at 9:59 am Written by

Frequently Asked Questions About Using NewZapp Finding email marketing answers can be difficult. Quite often there’s not enough time to trawl through the internet to find what you’re looking for. To help, we’ve collated some key questions we get all the time about using NewZapp.   Do I get full... Read more

The case of the disappearing dates on iPhones & iPads

Posted on October 1, 2016 at 2:43 pm Written by

Disappearing dates on iPhones & iPads is a quirky topic that I’ve written about in detail before but I thought it might be worth mentioning again for anyone who’s not familiar with a friendly little quirk that you’ll find when viewing emails on iOS (Apple) devices. A customer emailed me to say... Read more

4 things we really want from mobile responsive email

4 things we really want from mobile responsive email

Posted on September 30, 2016 at 12:07 pm Written by

What are the most important things when an email loads on your phone? I want this thing to appear instantly at exactly the right size for my phone and have buttons the right size for my fingers and text the right size for my eyes. I also want a gold-plated... Read more

iOS 10 update – What does it mean to me?

Posted on September 23, 2016 at 1:48 pm Written by

How will the iOS 10 Update affect me? On Tuesday 13th September, Apple made the iOS 10 update available for everybody to download, while it still has a few issues to be ironed out, it has been a success for Apple overall. New features include being able to send hand... Read more

Email Marketing – it’s as simple as 1,2,3!

Posted on September 9, 2016 at 10:57 am Written by

It’s all about simple email marketing. Being in the sales pit and on front-line support, I often hear people talking about email marketing as though it’s a chore – it really needn’t be! Lack of time, content and in some cases, overthinking it, can make it feel like this. I’m... Read more

Technical Difficulties

Getting your emails delivered

Posted on September 2, 2016 at 10:31 am Written by

Newbie Alert! We’ve got a new team member called Josh Pinto at NewZapp HQ. Some of you will have already spoken to Josh about email deliverability as he’s part of our customer service team. Josh helps our NewZapp users with any day to day queries about building email campaigns and... Read more

Adding emojis to your email’s subject line ♥

Posted on August 25, 2016 at 3:12 pm Written by

As well as not being able to resist a smiley face in my day to day email comms (soz, lol, etc!) adding emojis to email subject lines is also proving to be very popular. Should you? Emojis are a little bit marmite to be honest [ the sound you hear 1:12 into this experiment being a... Read more

There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

Posted on August 11, 2016 at 10:56 am Written by

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an... Read more

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