Email Marketing Blog

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Free Easter themed templates

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. However,…


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Gmail boosts security with its ‘padlock alert’

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way of letting you know that…


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The NewZapp API

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according to the Lyris Annual Email…


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Why Microsoft is every email marketer’s worst nightmare

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook as opposed to a web…


Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also be time to re-evaluate. The…


Your top questions answered

Your top 10 email marketing questions answered

Do such questions come to your mind when you think about launching an email marketing campaign that can pull out real benefits? How can I get more customers to open my emails? How can I make my emails look better? What are some of the latest trends in email marketing? How can I sell more…


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Grow your email ROI in 2016 with these 8 awesome tips from Email Monks

There is a fierce competition among marketers to utilize marketing media vehicles optimally and reach out to consumers’ top of the mind space before anyone else does. Out of the various channels available to exploit, email ranks the top most channel for most this year. And, this is for a simple reason: cost-effectiveness vs. roaring…


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Colour co-ordinating your emails

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To Do’ list is: “Write a…


How to avoid the spam trap

How to avoid the spam trap

Spam filters are designed to keep unwanted mail from clogging up your inbox but sometimes genuine emails can offend these filters and be marked as junk. Most spam filters work on a scoring system, they will score your email on any bad factors and if the score reaches the threshold (usually 5 points) the email…


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Single and double opt-in

There are two different types of opt in methods for your subscriber lists; single and double opt-in. In this blog post we take a look at the advantages and disadvantages of both. Single opt-in A single opt-in list means that as soon as a person subscribes to your list, they will be added and do not…