There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

Posted on August 11, 2016 at 10:56 am Written by

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an... Read more

Keep your subscriber database lean and mean

Keep Your Subscriber Database Lean and Mean

Posted on August 4, 2016 at 11:50 am Written by

A healthy and well-maintained subscriber database will produce the best results for your marketing – but how do you keep on top of all those subscribers that you’ve selected from sources as varied as database imports, website sign-ups or even networking events? And how do you ensure you’re not throwing... Read more

Our Favourite Filter Combinations

Posted on August 4, 2016 at 8:24 am Written by

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple.... Read more

Templates for all seasons

Posted on July 26, 2016 at 11:58 am Written by

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account,... Read more

Why Email Content is like water

Why Responsive Email Content is like Water

Posted on July 20, 2016 at 4:22 pm Written by

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy... Read more

Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

Posted on July 20, 2016 at 3:47 pm Written by

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you... Read more

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Landing Page Journey

Posted on June 29, 2016 at 11:57 am Written by

Business success, to a great extent, depends on the number of qualified leads.   Great Email Marketing can be the start of that business success. I think of it like a taxi, not to much information on it, just clear and concise indication to where ultimately you want them to... Read more

How to SORT out your Email Marketing Part Two

Posted on June 23, 2016 at 2:12 pm Written by

So, where were we? In part one of How to SORT out your Email Marketing we tackled Spam and getting your emails Opened with good subject lines. Part two today and we’ll be looking at the global impact mobile phones have had in Email Marketing and how important targeting is... Read more

How to SORT out your Email Marketing

Posted on June 17, 2016 at 1:11 pm Written by

Have PowerPoint, will travel… My role as Sales Director has me up and down the country speaking at a variety of trade shows and exhibitions, wandering the land like an Email Marketing evangelist! Last month I was invited to speak at The Global Travel Groups annual conference in Dubai, after maybe... Read more

11 lessons football can teach us about email marketing.

Posted on June 8, 2016 at 3:02 pm Written by

11 lessons football can teach us about email marketing. Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get deep into the crushing disappointment of... Read more

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