Email Marketing Blog

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Single and double opt-in

There are two different types of opt in methods for your subscriber lists; single and double opt-in. In this blog post we take a look at the advantages and disadvantages of both. Single opt-in A single opt-in list means that as soon as a person subscribes to your list, they will be added and do not…


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The fold and email marketing

Elliot Ross is the Managing Director of Action Rocket, a creative studio for the email channel. He helps brands, agencies and email platforms get the best from their email marketing activities, by producing creative strategy, design and development that works for their audience. Below Elliot shares his thoughts on email marketing and the dreaded fold. I’ve written…


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How to remove hidden quote marks and tabs from CSV files

When exporting a database of subscribers as a .csv (comma separated variable) file, many types of software can add unwanted quote marks (“) and tab characters to the data. Additionally, programs such as Microsoft Excel (often used to open .csv files to make viewing of columns easier) can insert invisible quote marks around unrecognised symbols. This will…


The do's and don'ts of personalisation

The do’s and don’ts of personalisation

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level. Here are a few do’s and don’ts for personalising your email marketing… Do Make your mass customer communication personal as this should increase customer feedback, loyalty…


5 ways to grow your subscriber list

5 ways to easily grow your subscriber list

Email marketing databases naturally degrade by about 22.5% every year. Whether your contacts switch companies, decide to delete an old address they don’t use any more, or simply opt-out of your email communication, they’re gone and they might not be coming back. However, in an effort to fill in the gaps, we’ve come up with 5…


Everything you need to know about Halloween

Everything you need to know about Halloween

While things may be going bump in the night, Halloween is really a time for fun and excitement. From how to carve a pumpkin to the most popular costumes, here’s everything you need to know about this spooky celebration. Check out this fun infographic by HomeAway for everything you need to know about Halloween.   Share…


4 Reasons Email Marketing is Not Dead

Email marketing is not dead! Here’s 4 reasons why…

People often debate whether or not email marketing is still an effective form of marketing in this day and age. Isn’t social media cooler? Isn’t it better to have a highly optimised website to drive traffic? All promotional emails are spam and get deleted anyway, right? While there may be some truth to these objections,…


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How will 3D Touch on iPhone 6s affect your email campaigns?

“The only thing that’s changed is everything.” Wow, that’s the kind of statement that makes us shiver in our boots isn’t it?  Never mind the new whistles and bells (or the peek and the pop!) does the launch of Apple’s newest phone mean that we need to change everything we do when designing and creating…


Why managing your bounces is so important

Why managing your bounces is so important

Here at NewZapp we run a format similar to a league table when it comes to our delivery IP addresses. Excessive bounces will see you relegated down to our lowest performing bank of IP addresses while a low bounce rate will see you return up the league table. A high bounce rate can severely damage…


A lesson in how to speak 'customer'

A lesson in how to speak customer

Mike Garner is Director of Branding With Words and has been working with small businesses, sole traders and larger companies for almost 20 years, helping them with their branding, tone of voice and content. He’s been a translator, copywriter and now teacher and speaker for organisations that want to stand out from the crowd. Below Mike…