Email Marketing Blog

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Grow your email ROI in 2016 with these 8 awesome tips from Email Monks

There is a fierce competition among marketers to utilize marketing media vehicles optimally and reach out to consumers’ top of the mind space before anyone else does. Out of the various channels available to exploit, email ranks the top most channel for most this year. And, this is for a simple reason: cost-effectiveness vs. roaring…


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Colour co-ordinating your emails

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To Do’ list is: “Write a…


How to avoid the spam trap

How to avoid the spam trap

Spam filters are designed to keep unwanted mail from clogging up your inbox but sometimes genuine emails can offend these filters and be marked as junk. Most spam filters work on a scoring system, they will score your email on any bad factors and if the score reaches the threshold (usually 5 points) the email…


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Single and double opt-in

There are two different types of opt in methods for your subscriber lists; single and double opt-in. In this blog post we take a look at the advantages and disadvantages of both. Single opt-in A single opt-in list means that as soon as a person subscribes to your list, they will be added and do not…


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The fold and email marketing

Elliot Ross is the Managing Director of Action Rocket, a creative studio for the email channel. He helps brands, agencies and email platforms get the best from their email marketing activities, by producing creative strategy, design and development that works for their audience. Below Elliot shares his thoughts on email marketing and the dreaded fold. I’ve written…


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How to remove hidden quote marks and tabs from CSV files

When exporting a database of subscribers as a .csv (comma separated variable) file, many types of software can add unwanted quote marks (“) and tab characters to the data. Additionally, programs such as Microsoft Excel (often used to open .csv files to make viewing of columns easier) can insert invisible quote marks around unrecognised symbols. This will…


The do's and don'ts of personalisation

The do’s and don’ts of personalisation

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level. Here are a few do’s and don’ts for personalising your email marketing… Do Make your mass customer communication personal as this should increase customer feedback, loyalty…


5 ways to grow your subscriber list

5 ways to easily grow your subscriber list

Email marketing databases naturally degrade by about 22.5% every year. Whether your contacts switch companies, decide to delete an old address they don’t use any more, or simply opt-out of your email communication, they’re gone and they might not be coming back. However, in an effort to fill in the gaps, we’ve come up with 5…


Everything you need to know about Halloween

Everything you need to know about Halloween

While things may be going bump in the night, Halloween is really a time for fun and excitement. From how to carve a pumpkin to the most popular costumes, here’s everything you need to know about this spooky celebration. Check out this fun infographic by HomeAway for everything you need to know about Halloween.   Share…


4 Reasons Email Marketing is Not Dead

Email marketing is not dead! Here’s 4 reasons why…

People often debate whether or not email marketing is still an effective form of marketing in this day and age. Isn’t social media cooler? Isn’t it better to have a highly optimised website to drive traffic? All promotional emails are spam and get deleted anyway, right? While there may be some truth to these objections,…