Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence!
With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to show a little love to your campaigns with these top 3 tips for nailing your Valentine’s Day email marketing.
1. Design a one-of-a-kind email template
Not many holidays have such a well-defined visual identity as Valentine’s Day. The colour schemes (think red, shades of pink and white) and special symbols make Valentine’s Day newsletters stand out so put them to good use.
In fact, as our special Valentine’s Day gift to you, the NewZapp design team have created a selection of Valentine’s Day templates you can use for free! Simply login to your account and you’ll find them under the ‘seasonal’ tab on the pick a template screen.
2. Craft a killer subject line
Valentine’s Day email volume is second only to the Christmas holiday season and your subject line is your first (and perhaps only) chance to make an impression. According to Experian Marketing Services the key features of the highest performing subject lines related to Valentine’s Day were gift and card ideas, personalised greetings, including a heart symbol and using the word ‘sweet.’
Here are a few of our favourite Valentine’s Day inspired subject lines:
• We’re making Valentine’s Day a little sweeter
• Fall in love at first step
• Float Their Boat This Valentine’s Day!
• You’ll ❤ Key Pieces for the Season
• Ten Ways to Say “I Love You”
• We’ve got a crush (or two). How about you?
3. Create the right context for your product
Chances are you’re not selling anything that could be described as a perfect Valentine’s Day gift but remember, not everyone goes in for the mushy stuff. So regardless of your product or service, you can still harness the potential of Valentine’s Day retail.
For example, Converse shoes don’t usually make the top 10 Valentine’s gift list, but they still found a way to be relevant during the holiday by allowing people to design their own shoes and showing how they could be “relationship themed”. Likewise Fitbit, probably not the first thing that springs to mind when you’re thinking about Valentine’s Day gifts for your significant other but their email campaign makes you think otherwise.