Email Deliverability

Most companies don’t think about deliverability until they have a problem and yet it's one of the most important factors in email marketing. If your emails don't reach your subscribers then all the time and effort spent on content, design and strategy could be wasted.

Email Deliverability

Good Content

Sending quality email content to your subscribers is the basis of a great sending & brand reputation. Make sure your emails are properly formatted, poorly coded HTML emails get caught in filters or don’t render properly.

Our email marketing team are on hand to help get the right content balance and ensure excellent response rates.

If it looks like spam - it will get treated like spam
Get your SPF records in place


Often overlooked, a very important part of email marketing is the correct authentication. We help all NewZapp users to set-up the primary email authentication channels, avoiding spam filters by giving NewZapp permission to send emails on behalf of your domain.

Ready to give it a go?   Free Account

Prices from £80 per month. See full details

Dedicated IPs and warmup

Dedicated IPs

To protect our customers, NewZapp uses hundreds of highly monitored IP addresses. These are grouped into a league table system and customers are assigned a group based on their levels of bounces and spam complaints.

In essence, good clean senders with low bounces climb our league table and take advantage of our best performing IP addresses.

Spam Filtering

Our technical team monitor over 100 spam filtering organisations for evidence of any NewZapp IP blacklisting. We also work with ISP feedback loops like Hotmail to identify when customers emails are been marked as junk.

monitoring spam filters 24/7

Ready to give it a go?   Free Account

Prices from £80 per month. See full details

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