What is the GDPR?
The General Data Protection Regulation (GDPR) is a regulation intended to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. The primary objectives of the GDPR are to give control back to citizens and residents over their personal data.
The GDPR & Email Marketing
Marketers will only be allowed to send email to people who’ve opted-in to receive messages. Yes, you're right, this has always been the case! The difference is from May 2018 you need to have proof of unambiguous consent from your subscriber to be compliant with GDPR.
The GDPR does not only apply to data collected after May 2018, it is in effect right now. The data you currently have should adhere to the regulation before the 28th of May 2018, when it becomes law for it to do so.
Many companies will be using the GDPR as a catalyst for a database spring clean. A great opportunity to review current data collection policies and gain consent with re-subscription campaigns to current subscriber lists.
A cleaner, targeted, more engaged email marketing database will only see open and click rates soar to new heights.
How We Help
A NewZapp account can acquire, store and manage that vital subscriber consent for you.
Double Opt-in - Using our online sign-up code or when subscribers are added manually to a NewZapp you can trigger a confirmation email. Once clicked NewZapp will record the consent required by the GDPR for you to use should you ever be called upon to do so.
Double Opt-out - Another vital part of the GDPR is an individuals right to restrict processing. All NewZapp emails carry an automated unsubscription facility which gives them that right whilst protecting you from sending further emails that could result in a large fine.
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